Our Brand Analysis services cater to clients in better understanding the drivers of business and brand value.
Understanding how value is created, where it is created and the relationship between brand value and business value is a vital input to strategic decision making. Salzer is able to help clients’ leverage brand value and maximize shareholder value.
We conduct benchmarking study of the strength, risk and future potential of a clients brand relative to its competitor set. This ultimately helps understanding the strengths and weaknesses of the client brand compared with key competitor brands and their services.
Salzer help clients improve decision-making by providing meaningful insights which assist with budget optimization, resource allocation, brand performance and evaluation of clients marketing activities