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Persona Building

One of the most important factors affecting marketing campaigns is that marketers do not align themselves with the needs of the users.
There is a need to think, feel and behave like your audience to communicate with them effectively, and this is why Persona Building is a major factor in a successful marketing campaign.

What is Persona Building

Creating characters that are a highly detailed representation of your target audience is called persona, and the process is called persona building. Personas are generally a composite of people that do exist.

Components of Persona Building

  • Name and Title
  • Basics
  • Personal and Professional background
  • Attitude or Quote
  • Technical background
  • Favourites
  • Goals
  • I need / I want factors
  • Name and Title