UX Strategy ( user experience strategy )
User experience strategy projects the organization’s business and product strategies for a product or service from the end user’s perspective through a shared vision.
User experience strategy creates a vision for the end user about the interaction they will experience with your company products and services over time.
Components of User Experience Strategy
User experience strategy can be divided into 4 phases
Present – Where are you now ?
Define what you deliver to the user, address known issues and what the business would like to achieve
Future – Where you want to be ?
Define what purpose the strategy aims to achieve and address, identify opporunities to enhance your product and explore all aspects of user interaction.
How – roadmap to target
Plan to address pain point for the users and plan development of product or service offerings to continously maintain cohesion across user experience
Measurement – how you measure success ?
Define how you measure success of the product or service offerings, emulate and enhance how you value these pointers
User experience strategy benefits
Creating a User experience strategy helps you understand you current needs and hot to enhance the experience over a period of time and guarantees your product provides value and achieves your business goal, Creating a UX strategy helps to:
1. The entire team believes in the experience created
2. follows guidelines setup to eradicate abstract design thinking over development
3. Reduce time spent on building components that don’t contribute to user or business value