Case Study
Driving Insights: A Scalable Data Warehouse and Reporting Solution for Voxant
A Data Warehousing Solution for Enhanced Media Insights
Challenges
- Data Silos: The partner had fragmented data across multiple sources, making it challenging to consolidate and derive meaningful insights.
- Data Volume: Handling extensive datasets of news hits, mashes, and media content in real time posed significant challenges in storage and processing.
- Inadequate Reporting Tools: Existing tools could not generate comprehensive reports and dashboards, limiting the newsroom’s ability to track performance metrics.
- Visualization Gap: The absence of an intuitive and interactive visualization tool hindered decision-making and tracking of key performance indicators (KPIs).
Solution Implementation
- Aggregated data from diverse sources and categories into a centralized data warehouse.
- Extracted, transformed, and loaded (ETL) data using advanced ETL processes to ensure consistency and accuracy.
- Designed a scalable and efficient schema to support current and future data growth.
- Implemented indexing and partitioning to optimize query performance and reduce latency.
- Used JasperSoft to analyze the consolidated data, providing deeper insights into news hits and mashes.
- Enabled slicing and dicing of data by categories, sources, and other critical dimensions.
- Developed a Rich Internet Application (RIA) using Adobe Flex to deliver an interactive newsroom dashboard.
- The dashboard visualized metrics such as assets by source and category, trends in news hits, and mashup performance.
- Provided real-time updates, ensuring stakeholders had access to the most recent data.
Result & Impact
- The centralized data warehouse provided a single source of truth, ensuring that all departments worked with consistent and accurate data.
- The newsroom team could track performance metrics in real time, enabling timely and informed decision-making.
- Automating the ETL process reduced manual effort and errors, streamlining data processing.
- Faster query performance allowed analysts to focus on deriving insights rather than waiting for data processing.
- The Adobe Flex-based dashboard offered an intuitive interface, making it easy for non-technical users to interact with and interpret data.
- The ability to view data by sources and categories helped identify high-performing assets and underperforming areas.
- The Oracle-based architecture ensured scalability to accommodate increasing data volumes.
- The flexible design allowed the integration of additional data sources and categories as the business evolved.
- Enhanced reporting and visualization tools enabled better communication of insights to stakeholders, driving team alignment.
Conclusion
By implementing a comprehensive data warehousing solution, Salzer Technologies empowered Voxant to harness the full potential of its data. The solution addressed the immediate challenges of data consolidation and analysis and laid the foundation for future growth and innovation. The integration of advanced analytics and visualization tools enabled Voxant to transform its newsroom operations, providing a competitive edge in the fast-paced news-media industry.
About Partner
Voxant was a news-media syndication company specializing in handling large volumes of news content categorized under various sources and categories. With a rapidly growing dataset, they faced challenges in analyzing news hits, mashes, and other media metrics to deliver actionable insights to their stakeholders. Voxant needed a solution to aggregate and analyze this data efficiently while providing real-time visual insights to their newsroom team.