User experience strategy projects the organization�s business and product strategies for a product or service from the end user�s perspective through a shared vision.
User experience strategy creates a vision for the end user about the interaction they will experience with your company products and services over time.
User experience strategy can be divided into 4 phasesPresent � Where are you now ?
Define what you deliver to the user, address known issues and what the business would like to achieveFuture � Where you want to be ?
Define what purpose the strategy aims to achieve and address, identify opporunities to enhance your product and explore all aspects of user interaction.How � roadmap to target
Plan to address pain point for the users and plan development of product or service offerings to continously maintain cohesion across user experienceMeasurement � how you measure success ?
Define how you measure success of the product or service offerings, emulate and enhance how you value these pointers
Creating a User experience strategy helps you understand you current needs and hot to enhance the experience over a period of time and guarantees your product provides value and achieves your business goal, Creating a UX strategy helps to:
1. The entire team believes in the experience created
2. follows guidelines setup to eradicate abstract design thinking over development
3. Reduce time spent on building components that don�t contribute to user or business value