Case Study
DEWA - Ideation Management Syetems
About Partner
Ideation Management System aims to create a centralized platform for both DEWA employees and external parties to manage ideation. AI implementation is to leverage artificial intelligence (AI) to improve decision-making, automate processes, provide predictive analytics, and detect duplicate ideas within the ideation management system. This will streamline the submission and evaluation processes, ensuring higher efficiency and more accurate results.
Problem
Managing large volumes of ideas submitted by employees and external parties in the ideation system, leading to inefficiencies, duplicate submissions, and difficulty in making data-driven decisions.
Key Challenges
- Manual data duplication identification and processing can lead to inaccuracies and inconsistencies.
- Manual processes may struggle to ensure compliance with regulations, standards, and company policies, potentially leading to legal and regulatory risks.
- Manual processes can be inefficient, resulting in wasted time and resources.
- Manual tasks often take more time to complete.
Objectives
- Identify and eliminate duplicate ideas to ensure unique contributions.
- Improve decision-making processes with AI-powered insights.
- Automate routine tasks to reduce manual effort and human error.
- Implement predictive analytics to forecast trends and outcomes based on historical data.
AI Technology Selection (Machine Learning Algorithms):
- Supervised Learning: For predictive analytics, used the historical data to train AI models on successful ideas, trends, and potential outcomes.
- Natural Language Processing (NLP): To understand and process the text descriptions of submitted ideas and detect duplication based on semantic similarity.
- Clustering Algorithms: To group similar ideas together, ensuring new submissions aren’t repeated.
- Anomaly Detection: To identify patterns in submitted ideas and flag inconsistencies or duplicates.
Business Achievement(s)
- Idea Submission Automation: Implemented an automated form where users can submit their ideas. The system will automatically tag ideas based on keywords and categories using NLP.S
- Example: Using an AI-based duplicate detection algorithm, each new idea can be compared against past submissions to find those with similar themes or content.
- Predictive Analytics: Integrated predictive analytics to evaluate the potential impact of ideas based on historical trends and data.
- Example: Predictive models could assess the likelihood of an idea being successfully implemented based on factors such as business relevance, required resources, or alignment with organizational goals.
- Automation of Review Process: Automated the review process for ideas by leveraging AI to categorize, prioritize, and route them to the appropriate stakeholders (e.g., admin, reviewers, or implementers).
- Example: Ideas deemed high priority based on predictive analysis could automatically be flagged for immediate review.
References Ideation Process
Conclusion
By leveraging AI technologies, the ideation management system has been transformed into a powerful tool that enhances decision-making, automates key processes, provides predictive analytics, and ensures unique idea submissions. This transformation leads to improved efficiency, better idea management, and more effective innovation.